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IBM: 💙 The Giant that was - An Insider’s View on the company and its Business Model Evolution?



IBM was interesting for me - I think I enjoyed more the almost year long training in Southern California than the actual work in the San Fran Bay Area later on (mostly due to its stale corporate culture, bureaucracy and stifling of creativity). I enjoyed the experience because I learned more about myself than anything else! … Alas, below I detail the company’s strategic  transition from my skeptical perspective of 💙 BigBlue:


For over a century, International Business Machines Corporation (IBM) has been a formidable name in the tech industry, symbolizing innovation and resilience.



Yet, even for a giant such as IBM, the shifting sands of technology and business have posed significant challenges. A critical examination of IBM’s historical roots, traditional strengths, and newer ventures into services and e-commerce reveals a complex narrative of adaptation and reinvention.


Historical Overview and Foundational Strengths



IBM's inception dates back to 1911, originating as the Computing-Tabulating-Recording Company (CTR), a merger of four companies specializing in industrial time-keeping systems, scales, and punch card tabulators. This conglomerate was renamed International Business Machines in 1924, a nod to its expanding technological scope and global ambitions.


The golden era for IBM began in the 1950s and stretched into the late 20s when IBM became synonymous with mainframe computing. The introduction of the System/360 in the 1960s, and later the System/390, marked a revolution in enterprise computing, establishing IBM’s dominance in large-scale business systems. These mainframes were renowned for their reliability and were integral to the operations of major banks, government bodies, and corporations.



In 1981, IBM ventured into the burgeoning PC market by opening a production facility in Boca Raton, Florida, introducing the IBM PC, which set standards in personal computing. Despite its success, IBM struggled to maintain a profitable PC division amidst fierce competition and eventually sold this segment to Lenovo in 2005.



☝🏻 Another significant development was the PowerPC architecture, developed in collaboration with Motorola and Apple in the early 1990s. This venture aimed at countering the growing dominance of Intel's x86 architecture but had mixed success, with limited adoption outside specific markets like embedded devices and gaming consoles.



Shift to Services and E-commerce


By the late 1990s, the technological landscape had shifted dramatically, with the rise of the internet and e-commerce reshaping business strategies. IBM pivoted from a hardware-centric model to focus on software and services, a transformation championed by former CEO Lou Gerstner. This strategic shift aimed to leverage IBM’s extensive expertise in enterprise computing to offer integrated solutions spanning consulting, cloud services, and AI.


IBM Global Services became a pivotal revenue stream, offering everything from IT infrastructure setup and management to consulting and outsourcing services. This division grew rapidly, helping stabilize IBM’s financials as hardware sales plateaued. However, skeptics might argue that the services sector, while lucrative, is highly competitive and subject to the pressures of constant technological innovation and price wars.


The advent of e-commerce presented new opportunities and challenges for IBM. The company invested in developing enterprise e-commerce platforms, tapping into its extensive client base and reputation for security and robustness. Yet, the e-commerce sphere is notably volatile, with rapid shifts in technology and consumer expectations often outpacing companies' ability to adapt.


Business Metrics and Current Analysis


Analyzing IBM's recent financials and business metrics, the picture is one of a company in the midst of a challenging transformation. While IBM's cloud services, led by IBM Cloud and cognitive solutions including IBM Watson, have shown promise, revenue growth in these segments has been uneven. The company's latest earnings reports show modest gains in cloud and cognitive software but these are often offset by declines in systems and global technology services.


The margins in IBM’s service divisions are also under scrutiny, as they are thinner compared to the high-margin software products. The competitive landscape in cloud computing, dominated by players like Amazon Web Services and Microsoft Azure, poses a significant threat to IBM’s growth in this area.


Furthermore, IBM’s research and development spending, while substantial, raises questions about efficiency and ROI compared to its peers who may spend less but achieve faster growth in emerging technologies like AI and cloud computing.



IBM’s journey from a heavyweight in traditional computing to a contender in global services and e-commerce is a testament to its enduring legacy and capacity for transformation. However, this transition is fraught with challenges. As IBM navigates a technology landscape that continues to evolve at a breakneck pace, it must not only contend with aggressive competitors but also with the internal pressures of managing a business model that is still very much in a state of flux. For IBM, the future will require not just adaptation but a reinvigoration of its pioneering spirit to redefine its role in the digital age… Even now they seem stale in comparison to the competition (lagging in comparison to MSFT for example).


👀 look at IBM below:  I’m not buying it! 👎🏻




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IBM - Un blog muy interesante en el cual describes muy bien el rápido avance de la tecnología y cómo la competencia entre empresas, junto con un gobierno que previene monopolios (como cuando IBM fue obligada a dividirse en varias empresas por el gobierno de los Estados Unidos), impulsa a las compañías a transformarse y adaptarse para sobrevivir en un sistema capitalista (renovarse o morir, como dice el dicho). Vale la pena leer este blog para entender cómo el comunismo y el socialismo (fases por las que está pasando este país) destruyen naciones y nunca han tenido éxito. El sistema capitalista de libre competencia fomenta la CREATIVIDAD y evita el estancamiento que sufren los países bajo el comunismo y/o socialismo,…


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